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    ASIA unversity > 管理學院 > 經營管理學系  > 會議論文 >  Item 310904400/18427


    Please use this identifier to cite or link to this item: http://asiair.asia.edu.tw/ir/handle/310904400/18427


    Title: Entrepreneurial Success for High-Tech Start-Ups -- Case Study of Taiwan High-Tech Companies
    Authors: 游雅雯;Yu, Ya-Wen;朱立聖;Chu, Li-Sheng
    Contributors: 經營管理學系
    Keywords: Entrepreneurship;Motivation;Start-ups;HsinChu Science Park;Strategies
    Date: 2012-07
    Issue Date: 2012-11-26 12:48:30 (UTC+8)
    Abstract: "Continuous innovation, research and
    development in technology, manufacturing and
    production provide the basis for continuous growth and
    profit. This paper examines how start-up enterprises
    achieve their operational success. Literature review and
    the case study method were applied to support the factors
    of sixteen enterprises within the Hsin-Chu Science Park.
    This research explore their entrepreneurial motives and
    opportunities, and factors on how to achieve
    entrepreneurial success in high-tech start-ups. The
    results showed the successful business model for start-up
    enterprises lies in scale economy, cost controlling, and
    after-sale service. The most concerned risks are in
    whether the customer relationship is steady and its
    avoidance of bad debts; while having enterprises also
    found more success when led by market opportunities
    rather than by new technologies. It is often agreed that
    innovation is the key for an enhanced economic
    performance. Thus, this paper aims at finding strategies
    entrepreneurial motives and opportunities, and factors
    on how to achieve entrepreneurial success for high-tech
    start-ups."
    Relation: The Sixth International Conference on Innovative Mobile and Internet Services in Ubiquitous Computing (IMIS-2012)
    Appears in Collections:[經營管理學系 ] 會議論文

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