"Continuous innovation, research and
development in technology, manufacturing and
production provide the basis for continuous growth and
profit. This paper examines how start-up enterprises
achieve their operational success. Literature review and
the case study method were applied to support the factors
of sixteen enterprises within the Hsin-Chu Science Park.
This research explore their entrepreneurial motives and
opportunities, and factors on how to achieve
entrepreneurial success in high-tech start-ups. The
results showed the successful business model for start-up
enterprises lies in scale economy, cost controlling, and
after-sale service. The most concerned risks are in
whether the customer relationship is steady and its
avoidance of bad debts; while having enterprises also
found more success when led by market opportunities
rather than by new technologies. It is often agreed that
innovation is the key for an enhanced economic
performance. Thus, this paper aims at finding strategies
entrepreneurial motives and opportunities, and factors
on how to achieve entrepreneurial success for high-tech
start-ups."
Relation:
The Sixth International Conference on Innovative Mobile and Internet Services in Ubiquitous Computing (IMIS-2012)
