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    ASIA unversity > 管理學院 > 經營管理學系  > 會議論文 >  Item 310904400/18428


    Please use this identifier to cite or link to this item: http://asiair.asia.edu.tw/ir/handle/310904400/18428


    Title: Exploring Acceptance of Technology-based Service Innovations: A Perspective of Social Learning Theory
    Authors: 邱文宏;Chiu, Wen-Hong;邱煥能;Chiu, Huan-Neng;朱立聖;Chu, Li-Sheng
    Contributors: 經營管理學系
    Keywords: "service innovation, human computer interaction, technology acceptance, evidence-based medicine, social learning theory, grounded theory "
    Date: 2010-06
    Issue Date: 2012-11-26 12:48:31 (UTC+8)
    Abstract: "There were few studies focused on the acceptance of service innovations. A technology-based service innovation is
    usually more complicated, thus learning of this innovation is essentially required. We use the case of evidence-based
    medicine (EBM) realization, one kind of technology-based service innovations, to explore the acceptance of service
    innovations based on social learning theory. A total of 18 in-depth interviews were conducted with key informants and
    analyzed using the techniques of grounded theory. Finally, we propose a technology-based service innovation
    acceptance model and develop three propositions. The model concerns ‘perceived advantage’ and ‘perceived anxiety’ of
    users (antecedents), ‘learning intention’ (mediator), and ‘learning infusion’ (consequence). The ‘perceived advantage’ is
    the positive outcome observed by individuals and it includes perceived cognitive advantage and perceived emotional
    advantage. The ‘perceived anxiety’ is the negative outcome observed by individuals and it includes information anxiety,
    patient education, patient misunderstanding, colleague competitiveness and coercive force of institution. This study
    theoretically initiates the perspective towards accepting technology-based service innovations based on social learning
    theory and practically provides a more specific and complete viewpoint for the acceptance of technology-based service
    innovations."
    Relation: The7th IEEE International Conference on Service Systems and Service Management
    Appears in Collections:[經營管理學系 ] 會議論文

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