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    Please use this identifier to cite or link to this item: http://asiair.asia.edu.tw/ir/handle/310904400/2093


    Title: Typology of Entrepreneurial Model for Vacation B&B in Taiwan
    Authors: REN-FENG SHIUE;CHEN-DAUWU;SHIH-YEN LIN;JEN-SON CHENG
    Contributors: Department of Leisure and Recreation Management, Asia University
    Keywords: typology of entrepreneurial model;vacation B&Bs.
    Date: 2006-07
    Issue Date: 2009-10-13 15:22:25 (UTC+8)
    Publisher: Asia University
    Abstract: In this research, 13 B&B owners in the Chingjing area were interviewed to understand the
    typology of the entrepreneurial model for vacation B&Bs in Taiwan. According to the owners’ local
    identities before becoming involved in B&Bs and their operational motives for doing so, vacation
    B&Bs can be divided into business switching type, auxiliary operation type, investment venture type
    and countryside immigration type. The classification can be offered to potential operators in the future.
    According to the owners’ personal activities and operational motives, the researchers decided to
    categorize B&Bs as various operational models. This method can be applied to future related studies,
    such as research on service quality of different types of B&Bs, marketing, and consumer behaviors.
    Relation: Asian Journal of Management and Humanity Sciences 1(2):208-219
    Appears in Collections:[Asian Journal of Management and Humanity Sciences] v.1 n.2

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