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    Title: Creative Mechanisms of Urban Tourism?A Case Study in Tainan City
    Authors: jhuang meng si
    Contributors: Department of Leisure and Recreation Management
    Keywords: urban tourism;creativity;mechanisms, urban governance, organizational innovation
    Date: 2007
    Issue Date: 2009-11-16 16:06:13 (UTC+8)
    Publisher: Asia University
    Abstract: In the era of global city competition, the role of urban tourism is getting ever more important. Creativity is the nucleus of any city?s tourism development, thus this research focuses on Tainan, Taiwan?s oldest and most cultural city, as the subject. This research intends to unravel the operational mechanism behind innovative urban tourism from two theoretical perspectives, urban governance and organizational innovation.
    This research first categorizes theory contents that define urban tourism, tourism innovations and creative mechanism, thus grasping the substance of the city?s tourism innovations. Subsequently, this research conducts in-depth interviews with essential personnel who promote tourism innovations in both private and public sectors. Through further analysis and detail examinations of the interviews, this research probes the reality of the city?s urban tourism mechanisms.
    Finally, this research reveals that Tainan municipal government recognizes the advantage of its historical developments and constantly initiates various innovative tourism ideas and activities relating to its cultural assets. Tainan?s tourism policy organization is directed principally by its municipal government, it is then open to discussion among the third sector and the tourism industries. By engaging the above discussion the city produces diverse imaginative ideas and refined implementation plans. Through experiences Tainan has different types of governance, managing different institutional arrangements of various innovative tourism ideas. In its governance concept, the city?s administration has incorporated and integrated its populace. Primary driving force behind the city?s tourism management and innovative mechanisms is the innovative adjustment of the municipal government structure and its organizational culture. Integrating cultural and tourism bureaus, nurturing cooperative consensus among departments, acknowledging tourism policies, and amplifying tourism and administrative resource integrations all contribute to the effective operation of its innovative tourism mechanisms. As good as Tainan?s innovative tourism mechanisms, it is still lackluster comparing to other international cities? innovative tourism mechanisms and improvements are recommended.
    Appears in Collections:[Department of Leisure and Recreation Management] Theses & dissertations

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