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    题名: After Urban Renewal the Tourism Development on Residents? Perception Attitude and Satisfaction in Wanhua Area
    作者: Yu-Ting Lin
    贡献者: Department of Leisure and Recreation Management
    关键词: Wanhua;urban renewal;tourism development;perception;attitude;satisfaction
    日期: 2009
    上传时间: 2009-11-16 16:06:33 (UTC+8)
    出版者: Asia University
    摘要: Urban renewal was not only a make-up artist of city, also was to improve the environment and functions of overall city, and active overall economic, social and environmental. Taipei City Government in ordered to balance the development of east area and west area in Taipei City, so to actively promote the urban renewal policy to Wanhua area. It changed Wanhua area into a systematic and highly functional place. Wanhua area also has many important historical monuments in here and was a famous tourism area. The tourism development was important for one of local industries in Wanhua area, and through the urban renewal planning that new tourism routes attracted more internal and abroad tourists. Tourism development directly affected to local economic, social and environmental, and residents were deeply feeling about it. Residents lived in Wanhua areas after urban renewal were be objects of study. The research purpose was to explore the relation about the residents? perceptions, attitudes and satisfactions toward tourism development through the urban renewal.
    This study used a questionnaire survey method for residents in Wanhua, and distributed sent total 500 questionnaires, and obtained 468 valid questionnaires. This study used descriptive statistics, factor analysis, one-way ANOVA, t-test analysis and SEM for data. The study findings showed:
    1. Residents in Wanhua area mostly expressed agreement that the local economic situation improved by tourism development after the urban renewal. Beside expressed agreement and necessity about urban renewal and tourism development; also felt satisfaction about the overall appearance of the local environment.

    2. Through factor analysis the result sowed perception of tourism development had five dimensions; the attitude of tourism development had five dimensions; the satisfaction of tourism development had four dimensions.
    3. Residents? different backgrounds with the perception, attitude and satisfaction of tourism development were significantly related.
    4. Residents? perceptions of tourism development will be affect the attitudes of tourism development; residents? attitudes of tourism development will be affect the satisfactions of tourism development; but residents? perceptions of tourism development will be not affect the satisfactions of tourism development.
    Finally, the results of this study know that urban renewal plans would be help for tourism development, and could be strengthen local residents? perceptions and attitudes toward tourism development. Also that would be able to upgrade the public about satisfaction of tourism development after the urban renewal.
    显示于类别:[休閒與遊憩管理學系] 博碩士論文


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