English  |  正體中文  |  简体中文  |  Items with full text/Total items : 89830/105174 (85%)
Visitors : 4078798      Online Users : 681
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version


    Please use this identifier to cite or link to this item: http://asiair.asia.edu.tw/ir/handle/310904400/3066


    Title: A study of Credit Card Holder for Credit Manners and Consumer Behavior
    Authors: Chao-Chun Tseng
    Contributors: Department of International Business
    Keywords: Credit card, credit manner type, violation probability, consumer behavior
    Date: 2008
    Issue Date: 2009-11-16 19:33:55 (UTC+8)
    Publisher: Asia University
    Abstract: This research first divides of the credit card cardholder three types --?Revolvers user?, ?Convenience user? and ?Inactive user? , and using the cross-over analysis discussion credit manner type in society difference of after the background consumer behavior, connects in parallel fashion is applying the double factor variance analysis to discuss various credits manner colony and the consumption type difference in consciousness value, the relational quality and the relational result; Break a contract using the regression analysis discussion influence credit card cardholder the possible correlation factor finally; And discusses the different credit manner type cardholder's in violation probability difference.
    The research findings showed:
    (1) ?Revolvers user? the use circulation credit proportion and on time the repayment of debt to be highest, and interacts frequently with the credit card company, but is actually the violation high risk colony.
    (2) credit manner colony and the consumption type presents the remarkable overlapping effect in consciousness value.
    (3) three kind of credit manner colony in ?Optional buyer? consciousness value is higher than ?Plan buyer?.
    (4) credit card cardholder society after the background, the expense special characteristic and the credit manner all has the difference with the violation factor .
    (5) ?Revolvers user? the cardholder to be higher than ?Convenience user? and ?Inactive user?in the credit card violation risk.
    Appears in Collections:[國際企業學系] 博碩士論文

    Files in This Item:

    File SizeFormat
    0KbUnknown217View/Open


    All items in ASIAIR are protected by copyright, with all rights reserved.


    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback