English  |  正體中文  |  简体中文  |  Items with full text/Total items : 90451/105768 (86%)
Visitors : 11021498      Online Users : 594
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version


    Please use this identifier to cite or link to this item: http://asiair.asia.edu.tw/ir/handle/310904400/3072


    Title: A Study of Relationship Marketing For Banking Financial Management Market
    Authors: Hung-Neng Liao
    Contributors: Department of International Business
    Keywords: Relationship Marketing
    Date: 2008
    Issue Date: 2009-11-16 19:33:57 (UTC+8)
    Publisher: Asia University
    Abstract: First, this research utilized the factor analysis method to abstract the factors affecting customer?s acknowledgment of wealth management market bank. Then the cross analysis was used to treat the differences of each relationship marketing factor according to investor?s financial background and investment behavior. Finally, the discriminate analysis was used to discuss the effects between relationship outcome and relationship market?relationship quality and relationship benefit.
    This research shows ??1?customers care mostly about the bank?s reputation and also their personal privacy. Therefore, wealth management banks must strictly enforce the ethical selling policy to protect their customers? personal information. ?2?Customers pay more attention on the interactions with wealth management banks rather than their promotion packages. Hence, from bank?s point of view, enhancing customer interactions will be the major marketing strategy to attract customers to ask for investment planning. ?3?Higher income investors tend to pay more attention on the interactions and information exchange with their wealth management banks. ?4? Wealth management bank?s original customers care more about overall service quality than new customers. If they satisfy and rely on the services provided by their wealth management banks, they will be willing to continue or even increase their amount of investment with those banks
    Appears in Collections:[國際企業學系] 博碩士論文

    Files in This Item:

    File SizeFormat
    0KbUnknown291View/Open


    All items in ASIAIR are protected by copyright, with all rights reserved.


    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback