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    Title: The Relationship between Pharmaceutical Service Quality and Intention to Return: A Study of Outpatients in a Regional Teaching Hospital in Central Taiwan
    Authors: Chien-Hsing Chang
    Contributors: Department of International Business
    Keywords: Satisfaction of pharmaceutical service
    Date: 2009
    Issue Date: 2009-11-16 19:33:58 (UTC+8)
    Publisher: Asia University
    Abstract: The purpose of this study is to examine the relationship between the satisfaction of pharmaceutical service and outpatient?s intention to return to a healthcare provider. A self-complete questionnaire is designed and distributed to outpatients seeking treatment in a regional teaching hospital in central Taiwan. This study finds that the satisfaction of pharmaceutical service quality has a positive relationship with intention to return. Therefore, hospitals should improve the quality of pharmaceutical service in order to increase the rate of outpatient?s retention.
    Appears in Collections:[Department of International Business] Theses & dissertations

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