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    题名: Using Grounded Theory to Discuss the Online - Auction of Key Success Factors - Case Study of YAHOO in Taiwan
    作者: Kuan-Min, Ko
    贡献者: Department of International Business
    关键词: Oline Auction;Grounded Theory;Key Success Factors
    日期: 2009
    上传时间: 2009-11-16 19:34:11 (UTC+8)
    出版者: Asia University
    摘要: As internet varies with time, action websites goes better integrated accordingly. Earlier in Taiwan, the operation way of online auction was between traditional auctions and flea markets, mainly in order to undersell private stock. Gradually, this business was worked as sideline, starting with sales of low-priced stuff. Nowadays, online auction was considered as an access to expand business scope, which appeals to huge amount of participants. Thus, a refined operation pattern is established.
    The research on sellers of online auction is based on Grounded Theory. By analyzing the data collected from the four interviewers, through theoretical sampling process, this research generalizes twenty-two open coding and five axial coding. The result shows the key factors of successful on-line auction are business strategy, external environment, cost, customer management and target of the further.
    显示于类别:[國際企業學系] 博碩士論文


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