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    Please use this identifier to cite or link to this item: http://asiair.asia.edu.tw/ir/handle/310904400/3423


    Title: The analysis of the competitive strategy of shoe-making industry in the middle of Taiwan?An Example of four cases.
    Authors: Wen-jung Cheng
    Contributors: Department of Business Administration
    Keywords: Shoe-making industry;competitive strategy;qualitative research
    Date: 2004
    Issue Date: 2009-11-17 19:16:58 (UTC+8)
    Publisher: Asia University
    Abstract: Historical evidence analysis, in-depth interview, observation in site and narrative analysis are the major methods adopted in this qualitative research. It read, gathered, generalized and contrasted the official statistical data, policy of the industry, relevant researches, periodicals and magazines. Through in-depth interview, we connected fragmented literature, and cross-examine the narrative contents by dictated history from the chairman of the board of the She-Hong industrial Co, Ltd. and senior managers of the General Co., both the companies discussed in the research. We can realize the situation of the case companies by observing the organizational system, the patterns of operations, the abilities of the initiators of the companies, and technical capacities. Through the narrative analysis, the experience of the interviewees can be conversed to narratives, which, when analyzed, outline characters and development of the shoe-making industry, including the competitive strategies adopted to deal with the changing situations internationally and at home, how the products in the targeted markets were positioned, and how core values of the businesses are maintained to deal with business predicaments so the competitive advantages are developed.
    The research used SWOT analysis to clarify the Strength and Weakness of the inward and Opportunity and Weakness of the outward of the shoe-making industry. Through the SWOT analysis, one can observe how the industry and the case companies tackle the competitions. Adopting differential, strategic alliance, diversification and focus strategies, the four case companies develop and maintain their competitiveness by improving technical thresholds and by integrating resources through international division of labor.
    The findings of the researched cases show that the abilities and ambitions of the initiators of the companies have positive influences on the business patterns and organizational system; that is, the more able the initiators are, the more R&D fund is invested and the stronger the technical capacity becomes. In contrast, the more explicit the business patterns, organizational system, and technical capacity are, the more likely the competitive advantages are maintained. Likewise, the more competitive the company is, the more adoptive it is to the overseas investments and more effective on international division of labor.
    Virtually, the initiators of the researched cases are able enough to tackle the environmental changes of the markets. They also plunged into globalization development by adjusting business patterns, expanded the organization, mastered the R&D and the core technologies, built excellent competitive factors, and developed differential, focus, strategic alliance and diversification strategies. They have turned the shoe-making industry of the middle of Taiwan into a integrator of resources by urging it to build overseas plants, a effective way of sharing international labors, to secure revenues from price-cutting competitions, so the competitive advantages are maintained.
    The research intend to advise the shoe-making industry on making its competitive strategies, builds its confidence for operating, and improves its technical thresholds.
    Appears in Collections:[經營管理學系 ] 博碩士論文

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