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    Please use this identifier to cite or link to this item: http://asiair.asia.edu.tw/ir/handle/310904400/3469

    Title: A Case Study on the Tourist Purchasing Decisions for Farm Products in Nan-Tou County under Considering 921 Earthquake
    Authors: Lee,Meen-Huey
    Contributors: Department of Business Administration
    Keywords: 921 Earthquake;Tourist;Farm products;Consumer decision processing
    Date: 2005
    Issue Date: 2009-11-17 19:17:10 (UTC+8)
    Publisher: Asia University
    Abstract: With the market structural changes of the farm products in recent year, the production, making, storage and sale of the domestic farm products vary in turn. Above all, the farm products confined to the preliminary restriction conditions have suffered a great shock since the joining of the WTO in 2001. The government sectors have tried every means possible to improve the current structure and to transform traditional farm pathems into the new one combined with the touring industry.
    Nan-Tou County has been famous for its great tourism. Agriculture plays an important role in its development. However, it was damaged most severely during the 921 earth quake. With the active reconstruction and the tourism promotion, the number of the tourist has been on the increase. The touring industry is becoming prosperous.
    Via Logit Model, this paper is aimed at analyzing the three previous stages of the tourist purchase behavior and identifying the factors affecting the tourists purchased willingness before and after the 921 earthquake. The total sample size are 500. Finally, 486 are used by this paper.

    Based on the empirical results, the major findings are listed as following:
    1.The tourists spend their holidays in Nan-Tou only for recreation and relaxation.
    2.The amount of the money spent on the farm products is mostly between 500 NTs and 1000 NTs.
    3.In the course of confirmation, too long a distance, traffic jams, and traffic inconvenience influence their choice making.
    4.The 921 earthquake is no longer a main concern.
    5.Catalogues, traveling websites, audio-visual media and personal explanations will influence information gathering.
    6.In the stage of the case the fixed consumption in traveling, the purchase amount of money, the past experience of the family and salesmen are taken into consideration.
    7.The statistic variables of the population are under the influence of living locations and occupations.
    Appears in Collections:[經營管理學系 ] 博碩士論文

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