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    Please use this identifier to cite or link to this item: http://asiair.asia.edu.tw/ir/handle/310904400/3590


    Title: An Analysis of Service Quality of Parent-Child Sports Meeting for Parents at Kindergartens in Kaohsiung citygh
    Authors: tsai chun fu
    Contributors: Department of Business Administration
    Keywords: Kindergarten;Parent-child sports meeting;Service quality
    Date: 2007
    Issue Date: 2009-11-17 19:17:42 (UTC+8)
    Publisher: Asia University
    Abstract: This research was mainly conducted to realize the characteristics of emographic statistics of the parents joining the parent-child sports meeting, and discussed how they evaluated the service quality of the parent-child sports meeting, then further compare the difference on evaluation between parents of varied backgrounds, to understand how they satisfied with the service quality of the parent-child sports
    meeting. According to previous literatures, the research structure in this research was based on the service quality model set forth by P.Z.B (1988), and the steps in the SERVQUAL scale was used to establish the questionnaire, in order to gather statistics for this research of analyzing the service quality in the parent-child sports meeting.
    The research tool used to gather statistics was the self-made ?Service quality questionnaire for parent-child sports meeting? and conducted questionnaire survey by random sampling, the total portions of questionnaires delivered were 220, and valid
    portions of 185 recycled. This research then conducted analysis by statistical methods such as descriptive statistics, factor analysis, independent t-test and one-way ANOVA. 5 conclusions were made during the processes:
    1. The male parents held a more positive attitude toward the service quality
    of parent-child sports meetings at kindergartens than female parents in overall cognition.
    2. The young parents held a more positive attitude toward the service
    quality of parent-child sports meetings at kindergartens than the elder parents in overall cognition.
    3. For the parents with different education background, no relevant
    III variables achieved significant differences.
    4. For the parents with different levels of income, no relevant variables achieved significant differences.
    5. For the parents with different occupations, they had significantly different viewpoints toward the overall cognition of service quality in parent-child sports meetings at kindergartens.msg
    Appears in Collections:[經營管理學系 ] 博碩士論文

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