English  |  正體中文  |  简体中文  |  Items with full text/Total items : 90429/105609 (86%)
Visitors : 10279634      Online Users : 206
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version


    Please use this identifier to cite or link to this item: http://asiair.asia.edu.tw/ir/handle/310904400/3708


    Title: The Sustainability of Bed and Breakfast Operation
    Authors: Chen-Ting Chen
    Contributors: Department of Business Administration
    Keywords: Bed and Breakfast (B&B);Sustainable Operation;Sustainability
    Date: 2008
    Issue Date: 2009-11-17 19:18:13 (UTC+8)
    Publisher: Asia University
    Abstract: In the past ten years, the bed and breakfast (B&B) industry mushroomed in Taiwan. But it is gradually difficult to operate when global economical depression diffused in recent years. Therefore, the sustainable operation of B&B becomes the focus of research newly. Formerly, researches about B&B operation always focused on some key successful factors, such as basic facilities, service quality, marketing strategy, etc... However, there was no deep-going treatment to the correlation between key successful factors and sustainability of B&B operation in the past study using quantitative research. The study especially focusing on the sustainability of B&B operation used in-depth interview method of qualitative research to interview several operators having copious experiences. During the in-depth interlocution with senior operators, we reviewed the development situation of B&B in Taiwan again. Secondly, we got different introspections from key successful factors that were generally asserted by scholars, trying to find the real relation between those successful factors and the sustainability of B&B operation. Finally, the study had in hand profound of B&B characteristics by way of re-exploring the essential concept and orientated value of B&B with interviewees. However, the sustainability of B&B operation is ?Implication for the connotation,? ?An individual life style,? ?Communicate sincerely between host and guest,? ?Devotion to the local,? and ?Spiritualization of subsidiary business.?
    Appears in Collections:[經營管理學系 ] 博碩士論文

    Files in This Item:

    File SizeFormat
    0KbUnknown403View/Open


    All items in ASIAIR are protected by copyright, with all rights reserved.


    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback