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    Please use this identifier to cite or link to this item: http://asiair.asia.edu.tw/ir/handle/310904400/3708

    Title: The Sustainability of Bed and Breakfast Operation
    Authors: Chen-Ting Chen
    Contributors: Department of Business Administration
    Keywords: Bed and Breakfast (B&B);Sustainable Operation;Sustainability
    Date: 2008
    Issue Date: 2009-11-17 19:18:13 (UTC+8)
    Publisher: Asia University
    Abstract: In the past ten years, the bed and breakfast (B&B) industry mushroomed in Taiwan. But it is gradually difficult to operate when global economical depression diffused in recent years. Therefore, the sustainable operation of B&B becomes the focus of research newly. Formerly, researches about B&B operation always focused on some key successful factors, such as basic facilities, service quality, marketing strategy, etc... However, there was no deep-going treatment to the correlation between key successful factors and sustainability of B&B operation in the past study using quantitative research. The study especially focusing on the sustainability of B&B operation used in-depth interview method of qualitative research to interview several operators having copious experiences. During the in-depth interlocution with senior operators, we reviewed the development situation of B&B in Taiwan again. Secondly, we got different introspections from key successful factors that were generally asserted by scholars, trying to find the real relation between those successful factors and the sustainability of B&B operation. Finally, the study had in hand profound of B&B characteristics by way of re-exploring the essential concept and orientated value of B&B with interviewees. However, the sustainability of B&B operation is ?Implication for the connotation,? ?An individual life style,? ?Communicate sincerely between host and guest,? ?Devotion to the local,? and ?Spiritualization of subsidiary business.?
    Appears in Collections:[經營管理學系 ] 博碩士論文

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