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    题名: The Motivation of Medical Cosmetology Customers to the Medical Tourism
    作者: Chi-Yuan Hung
    贡献者: Department of Business Administration
    关键词: medical cosmetology;hospital choice;tourism motivation;medical tourism
    日期: 2009
    上传时间: 2009-11-17 19:18:24 (UTC+8)
    出版者: Asia University
    摘要: The objectives of the research: 1? evaluate the issues the medical cosmetic population would consider in choosing the medical hospital. 2? Evaluate the possibility of developing tourism combined with medical cosmetic.
    The research used questionnaire to collect the data and survey responsers were chosen in 3 medical cosmic department. We totally sent out 270 copies of questionnaire, and 210 copies were replied, the repled rate was 82.68%. The results showed that survey responsers wanted the medical cosmetic departments arranged the package for them including the tourism trip and the cosmetic services. The duration of the package around 3~7 days/year. Morover, the wanted the package major in tourism and minor in the the medical cosmetic services, while the amount around NT: 300000.
    For the factors which affect Medical Cosmetology Customers to make the decision, the medical service quality and general service attitude at the first priority, while the famous or not of hospital and doctors in the second place. To the general appearance of the customer and the remained at the third and fourth place respectively. The final factor was others? suggestion, previous experience and the mass media advertisement. Moreover, factors affecting customers to choose the tourism including general relax and enjoyment remain in the first priority. While placed in the second. The third one is , the final one is . The factors mentioned above were in proportional relationship.
    From our research, the responsers actually did not understand about such tourism package: tourism trip combined with medical cosmetic services. May be due to no such information heard in the mass media up to now. Our conclusion was that, consumer will and need of the service or the product was the single most important factor would affect patient buying stragetgy. If patient did not need the product or service or no available information about the product, they would hesitated to make the decision.
    显示于类别:[經營管理學系 ] 博碩士論文


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