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    ASIA unversity > 資訊學院 > 資訊工程學系 > 期刊論文 >  Item 310904400/4828


    Please use this identifier to cite or link to this item: http://asiair.asia.edu.tw/ir/handle/310904400/4828


    Title: An Agent-Based Multi-Issue Negotiation System in E-Commerce
    Authors: Timothy K. Shih;Chuan-Feng Chiu;Hui-huang Hsu
    Date: 2003-01
    Issue Date: 2009-12-03 16:31:54 (UTC+8)
    Publisher: Asia University
    Abstract: Due to the growth of the Internet and computing power of PCs, activities in the real world have been changed with the help of computers. Internet commerce became an interesting research area along with the change of this new computing environment. In a traditional commerce environment, negotiation was an interesting topic in the past. In the new Internet commerce environment, computer-supported negotiation becomes interesting in academics. In this paper, we propose a computer-supported negotiation agent system on the Internet that helps buyers make decisions. We believe that a negotiation mechanism is based on a multi-attribute utility theory and the negotiation strategy focuses on the weighting adjustment on multiple issues. Therefore, our negotiation mechanism is based on a multi-attribute utility theory and the negotiation strategy focuses on the weighting adjustment on multiple issues. On the other hand, software agents are a useful technology in this new computing environment and the technology has several advantages in solving different computing problems. In a negotiation process, the user cannot handle the complex process individually. Also, the process is a time consuming task. Thus, we use the advantage of agent technology as the major system developed approach. With the help of the technology, the system can be more efficient in many Internet commerce applications.
    Relation: Journal of Electronic Commerce in Organizations 1(1):1-16
    Appears in Collections:[資訊工程學系] 期刊論文

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