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    Please use this identifier to cite or link to this item: http://asiair.asia.edu.tw/ir/handle/310904400/6010


    Title: 澎湖地區文化觀光發展之探討
    Authors: 魏源金;郭筱葳
    Contributors: 南台科技大學休閒事業管理研究所
    Keywords: 文化觀光;地方文化;文化體驗
    Date: 2006-05-01
    Issue Date: 2009-12-15 09:21:43 (UTC+8)
    Publisher: 亞洲大學休閒與遊憩管理學系
    Abstract: 世界旅遊觀光協會(World Travel & Tourism Council)於1994年提出,文化與生態之旅是目前成長急速的兩個領域;文化觀光在國外已逐漸成為觀光產業的主要動力,是居民文化生活素質提升,更是競相爭取內部投資及觀光旅客的主要資產。台灣各鄉鎮也因應此一趨勢,地方文化產業如雨後春筍般衍生而出。位居台灣離島的澎湖,觀光產業發展始於1970年代,然而其發展歷史雖屬台灣早期發展者,卻並未對地方經濟貢獻發揮最大效益。澎湖的自然條件直接造就了觀光產業的發展,但同時也限制了觀光活動的性質;豐富多變的地質及綿長海岸線,吸引了大量的觀光客前往從事海洋水域活動。因受制於群島地理區位與氣候特殊性,產生冬季產業閒置的局面,使其地方發展始終陷於相當大的困境。本研究目的在於了解澎湖地方產業者對於文化結合旅遊發展的態度,同時提供未來有意經營文化觀光旅遊發展者之依循。透過訪談,得知澎湖觀光業者對於文化觀光發展持抱著高度的期許,同時也期盼透過政府良好的規劃與宣傳,加強當地的能見度,進而促進澎湖地區文化觀光之發展。Tthe World Travel & Tourism Council puts forward in 1994, the trip of the culture and ecosystem is currently to grow up two rapid realms;The cultural sightseeing has already become the main motive that makes sight-seeing trips the industry gradually abroad, is residents cultural life character increase, is also the main property that competitively fights for the inner part investment and makes sight-seeing trips the traveller;Taiwanese and each village also responds this trend, the cultural industry in the place grows profusely and quickly the sort to spread out.Peng-hu that resides the Taiwanese island, the sightseeing industry development begins from the.
    Relation: 2006年海峽兩岸休閒產業發展學術研討會 05-01~02
    Appears in Collections:[休閒與遊憩管理學系] 會議論文

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