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    Please use this identifier to cite or link to this item: http://asiair.asia.edu.tw/ir/handle/310904400/7034


    Title: The Analyses of Consumer Behavior For Recruitment on the Freshmen of the Reserved Officers' Training Corps (ROTC)
    Authors: WU CHUN HSIEN
    Contributors: Department of Business Administration
    Keywords: ROTC;Consumer Behaviors;Recruitment
    Date: 2005
    Issue Date: 2009-12-31 16:17:20 (UTC+8)
    Publisher: Asia University
    Abstract: A procedure is to deplore the relations of the college freshmen admission rate,factors,and background to enroll the ROTC,imitated from the US ROTC by the ROC?s National Defense Department.The study is based on the college freshmen in Taiwan proper during the school year of 2003.The ampling ,divided into four districts?northern,central,southern,eastern Taiwan,analyzed 4718 freshmen of 27 public and private colleges and universities.The total of the effective sampling is 4151.The data is separately analyzed by descriptive model statistics.
    A. The result of the study is that most freshmen tend to not take the entrance examination of ROTC.
    B. In terms of the freshmen willingness, the factors of freshmen entering the ROTC program are as follows:
    ?A?. a good choice of profession, lessening the burden of the families,risks on the military career.
    ?B?. most freshmen got the recruiting information from the internet.
    ?C?. the factors of freshmen entering the ROTC are as follows:
    a . most freshmen are indifferent to the politics between the Taiwan Straits, b. ROC?s Armed Forces is not capable of defending the invasion from the People?s Republic of China,
    c . not supporting or caring the national civil defense.
    C. Based on this study, there are the following suggestions:
    (A) the military recruitment system should be incorporated into the teaching materials of the college freshmen,(B) wisely employing the public media,(C) advertising to the freshmen?s parents,(D) strengthening the patriotisms of the freshmen,(E) using the successful example person to the recruiting,(F)the education of national defense need to be taught down to the bottom,(G)strengthen the military science teaching in the college,(H)high pay for the reserved officers,(I)reforce good relations with the media,(J) strengthen the training of human arts in the troops and upgrade the interior management within the unit.
    Appears in Collections:[經營管理學系 ] 博碩士論文

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