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    Please use this identifier to cite or link to this item: http://asiair.asia.edu.tw/ir/handle/310904400/78000

    Title: Does FCB Planning Strategy Work in Service Advertising?
    Authors: 張曼玲;Chang, Man-Ling;鄭正豐;Cheng, Cheng-Feng
    Contributors: 休閒與遊憩管理學系
    Date: 2011.10
    Issue Date: 2013-12-26 17:38:37 (UTC+8)
    Relation: International Journal of Arts & Sciences (IJAS)
    Appears in Collections:[休閒與遊憩管理學系] 會議論文

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