English  |  正體中文  |  简体中文  |  Items with full text/Total items : 90453/105672 (86%)
Visitors : 13199788      Online Users : 581
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    ASIA unversity > 管理學院 > 國際企業學系 > 期刊論文 >  Item 310904400/79780

    Please use this identifier to cite or link to this item: http://asiair.asia.edu.tw/ir/handle/310904400/79780

    Title: Factors Influencing Online Repurchase Intention: The Case of Clothing Customers in Thailand
    Authors: 游雅雯;Yu, Ya-Wen;邱紹群;Chiu, Shao-Chun;Supannikar, C;Chumpoothepa, Supannikar;陳坤成;James, K.C.Chen
    Contributors: 會計與資訊學系
    Date: 2014-07
    Issue Date: 2014-06-05 12:07:50 (UTC+8)
    Abstract: The purpose of this study is to explore Thai online customers’ repurchase intention towards clothing. This study integrated Delone and Mclean’s e-commerce success model to predict customers' repurchase intention to purchase clothing on the Internet. The data was collected using convenience sampling method with a survey of the customers in Thailand who had experienced purchasing clothing online. The findings indicate that repurchase intention is mostly influenced by both online shopping satisfaction and online shopping trust. The relationships between Internet shopping value and online shopping satisfaction and online shopping trust are found to be significant as well. Components of website quality have differing effect on utilitarian and hedonic value. System quality and service quickness influences utilitarian value as well as the hedonic value. System accessibility and information timely positively influence utilitarian value while information variety and service receptiveness have a positive effect hedonic value.
    Relation: ICMET: Portland International Center for Management of Engineering and Technology, Proceedings
    Appears in Collections:[國際企業學系] 期刊論文

    Files in This Item:

    File SizeFormat

    All items in ASIAIR are protected by copyright, with all rights reserved.

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback