English  |  正體中文  |  简体中文  |  Items with full text/Total items : 90429/105609 (86%)
Visitors : 10291699      Online Users : 386
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version

    Please use this identifier to cite or link to this item: http://asiair.asia.edu.tw/ir/handle/310904400/80616

    Title: The Persuasion Effect of Self Construal and Regulatory Focus on Organic Restaurant Advertising
    Authors: Peng, Tzu-Ming
    Contributors: 休閒與遊憩管理學系
    Keywords: Self construal
    Regulatory focus
    Regulatory Fit
    Organic food
    Date: 2014-06-23
    Issue Date: 2014-08-29 11:40:23 (UTC+8)
    Publisher: Asia University
    Abstract: People today, are becoming more and more health-conscious and pay attention to eating. Not only require the food delicious but also claim balanced and eating out the healthier way, not so like early as follow the material comforts, people beginning to further into mind source of food which is safety or not and how could feel at ease to choose the organic food, it is the important class to consumes who mind to eating out the healthier way. Base on self- construal theory (Markus & Kitayama, 1991) and regulatory focus theory (Higgins,1997), this study explored the advertising effect of consumers of organic restaurant in Hsinchu city, Taiwan.
    The findings of the study suggested that both product and advertising attitudes have positive effects on purchase intention.
    Appears in Collections:[休閒與遊憩管理學系] 博碩士論文

    Files in This Item:

    File Description SizeFormat

    All items in ASIAIR are protected by copyright, with all rights reserved.

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback