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    Please use this identifier to cite or link to this item: http://asiair.asia.edu.tw/ir/handle/310904400/80618


    Title: Lee, Meng-Shih
    Authors: Lee, Meng-Shih
    Contributors: 休閒與遊憩管理學系
    Keywords: tourism image
    experiential value
    behavioral intentions
    Date: 2014-07-25
    Issue Date: 2014-08-29 12:00:01 (UTC+8)
    Publisher: Asia University
    Abstract: With the changes in the new generation of leisure travel ideas, young students take advantage of summer vacation travel aboard more and more prevalent. However, due to a large number of samples is not easy to obtain, and also the difficulties to implementation questionnaire on overseas Chinese youth to Taiwan tourism-related research. The purpose of this study was to explore relationship between tourism image, experiential value, and behavioral intentions.
    The survey method was conducted in 2013 Malaysian Chinese Youth Taiwan Study Tour total of 300 members. 297 valid questionnaires were recovered. Research tools included questionnaire of tourism image, experiential value, and behavioral intentions. Apart from the descriptive statistical analysis, principal component analysis and regression analysis were also used, in order to verify hypotheses.
    The results showed tourism image, experiential value, and behavioral intentions are positively related. Also shows that, 1. Through landscape natural resources and atmosphere in tourism image can influence the entertainment in experience value, which can help to improve the revisit behavioral intentions; 2. Specialty food, political and economic factors in tourism image can influence the escape from reality in experience value, which can help to improve the shopping behavior intentions; 3. Through creating tourist facilities, political and economic factors, social factors and tourist attractions in tourism image, can influence the aesthetic experience value, which can help to improve the recommendation behavior intentions; 4. By creating a healthy tourism and leisure tourism image, can influence the escape from reality in experience value, which can help to improve the study aboard behavior intentions. At last, future research topics were also suggested.
    Appears in Collections:[休閒與遊憩管理學系] 博碩士論文

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