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    ASIA unversity > 管理學院 > 經營管理學系  > 博碩士論文 >  Item 310904400/80953


    Please use this identifier to cite or link to this item: http://asiair.asia.edu.tw/ir/handle/310904400/80953


    Title: The Relationship among Brand Image, Perceived Quality ,Perceived Value, Customer Satisfaction and Repurchase Intention - An Empirical Study of Online Clothing
    Authors: Tseng, Hsiu-Chih
    Contributors: 經營管理學系碩士在職專班
    Keywords: Online shopping
    brand image
    perceived quality
    perceived value
    satisfaction
    Date: 2014-07
    Issue Date: 2014-09-12 15:24:23 (UTC+8)
    Publisher: Asia University
    Abstract: The theme of this dissertation is to explore relationship among brand image, perceived quality, perceived value and customer satisfaction of online shoppers and to research the connections among those factors mentioned above and the repurchase intention of potential online shoppers. With the rapid development of Internet and the rapid increase in population of Internet, the application of Internet business has become comprehensive. The characteristic of interactive, convenience and diversity of features of internet now has drawn attention of all network store owners..In the field of e-commerce, no doubt, apparel category has been the most competitive. The establishment of internet brand can help distinguish from other similar products and can deliver an image of trustworthy to the consumers. It can also offer important information about the products directly. Therefore, the dissertation conducts a questionnaire survey and explores the connection among brand image, perceived quality and perceived value during online shopping behavior and their influence to customers satisfaction. Based on research result, the research is try to offer useful information for those who are running online stores.
    Appears in Collections:[經營管理學系 ] 博碩士論文

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