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    ASIA unversity > 資訊學院 > 資訊工程學系 > 會議論文 >  Item 310904400/8850


    Please use this identifier to cite or link to this item: http://asiair.asia.edu.tw/ir/handle/310904400/8850


    Title: An agent-based internet advertising system by using PULL mechanism
    Authors: Hong, Zeng-Wei;Chin, Kai-Yi;Yi, Ping Liou;Lin, Jim-Min;Wu, Chin-Hsien
    Contributors: Department of Computer Science and Information Engineering
    Keywords: Agents;Information retrieval systems;Information technology;Internet;World Wide Web;Animated conversational agents;Experimental systems;Internet advertisings;Personal agents;System supports
    Date: 2008
    Issue Date: 2010-04-08 20:22:28 (UTC+8)
    Publisher: Asia University
    Abstract: This study is aimed to investigate how to apply PULL mechanism in an agent-based Internet advertising system. In this pull mechanism, consumers are able to actively announce requirements. Therefore, advertisers are easier to find and analyze potential consumers for designing appropriate ads. This study also proposes an agent-based Internet advertising system which consists of multiple software agents to accomplish this pull mechanism. There are personal agents for consumers to release requirements and request promotion of advertisers actively. To attract consumers, this system supports advertisers to script animated conversational agents for expressively interacting with consumers. In order to demonstrate this study, an experimental system, e-novel advisor system, is also described in this paper. © 2008 IEEE.
    Relation: Proceedings - International Symposium on Information Technology 2008, ITSim:1-6
    Appears in Collections:[資訊工程學系] 會議論文

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