English  |  正體中文  |  简体中文  |  Items with full text/Total items : 90429/105609 (86%)
Visitors : 10499607      Online Users : 855
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    ASIA unversity > 資訊學院 > 資訊工程學系 > 會議論文 >  Item 310904400/8850

    Please use this identifier to cite or link to this item: http://asiair.asia.edu.tw/ir/handle/310904400/8850

    Title: An agent-based internet advertising system by using PULL mechanism
    Authors: Hong, Zeng-Wei;Chin, Kai-Yi;Yi, Ping Liou;Lin, Jim-Min;Wu, Chin-Hsien
    Contributors: Department of Computer Science and Information Engineering
    Keywords: Agents;Information retrieval systems;Information technology;Internet;World Wide Web;Animated conversational agents;Experimental systems;Internet advertisings;Personal agents;System supports
    Date: 2008
    Issue Date: 2010-04-08 20:22:28 (UTC+8)
    Publisher: Asia University
    Abstract: This study is aimed to investigate how to apply PULL mechanism in an agent-based Internet advertising system. In this pull mechanism, consumers are able to actively announce requirements. Therefore, advertisers are easier to find and analyze potential consumers for designing appropriate ads. This study also proposes an agent-based Internet advertising system which consists of multiple software agents to accomplish this pull mechanism. There are personal agents for consumers to release requirements and request promotion of advertisers actively. To attract consumers, this system supports advertisers to script animated conversational agents for expressively interacting with consumers. In order to demonstrate this study, an experimental system, e-novel advisor system, is also described in this paper. © 2008 IEEE.
    Relation: Proceedings - International Symposium on Information Technology 2008, ITSim:1-6
    Appears in Collections:[資訊工程學系] 會議論文

    Files in This Item:

    File Description SizeFormat
    178.doc30KbMicrosoft Word311View/Open

    All items in ASIAIR are protected by copyright, with all rights reserved.

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback