ASIA unversity:Item 310904400/8978
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    题名: Applying Importance-Performance Analysis to Compare the Changes of a Convenient Store
    作者: Jiunn-I Shieh;Hsin-Hung Wu
    关键词: Importance-performance analysis;Variance-based method;Service quality;Convenient store
    日期: 2009-05
    上传时间: 2010-04-21 10:55:21 (UTC+8)
    摘要: This study applies importance-performance analysis to examine how the services provided by the convenient store (Hi-Life) located in Asia University have been changed when a competitor of a 7–11 convenient store opens nearby the university. In this case study, the performance for each item in the survey was measured by the average value, while the importance was evaluated by the variance-based methods. With the use of importance- performance analysis, a comparison of provided services at Hi-Life can be evaluated by two four-quadrant matrices to see how the services have been changed when the 7–11 becomes the competitor nearby the university.
    關聯: Quality & Quantity 43(3):391-400
    显示于类别:[行動商務與多媒體應用學系] 期刊論文

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