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    Please use this identifier to cite or link to this item: http://asiair.asia.edu.tw/ir/handle/310904400/8995


    Title: Prioritizing the Business Reputation in Information Service Industries
    Authors: Jiunn-I Shieh;林士彥;吳信宏;廖岳祥
    Keywords: Business reputation;Grey relational analysis;Priority;Weight
    Date: 2005
    Issue Date: 2010-04-21 10:55:39 (UTC+8)
    Abstract: This study uses grey relational analysis, which is very flexible and ease of use to deal with
    decision-making problems, to prioritize the business reputation of the seven companies in
    information service industries with different parameters and weights settings. Though using
    different parameters and weights could generate different priority, the study has revealed that
    IBM in Taiwan and Motorola, Inc. in Taiwan were the two best companies in information
    service industries, whereas the other five companies still have room for improvement. More
    importantly, the gap in business reputation among the other four or five companies might not
    be significant.
    Relation: 管理科學研究 2(2):1-11
    Appears in Collections:[行動商務與多媒體應用學系] 期刊論文

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