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    Please use this identifier to cite or link to this item: http://asiair.asia.edu.tw/ir/handle/310904400/91850


    Title: Examining Relationships among Sport Participation, Spectatorship, and SportLottery Purchase
    Authors: Ciou, Shao-Wei
    Contributors: 休閒與遊憩管理學系
    Keywords: Sport lottery;spectator sport;sport participation;sport fan;sport
    Date: 2015
    Issue Date: 2015-10-02 16:24:45 (UTC+8)
    Publisher: 亞洲大學
    Abstract: This study attempts to investigate the relationships among sport participation,
    sport spectatorship, and sport lottery purchase. It is hypothesized that sport
    spectatorship fully mediated the relationship between sport participation and lottery
    purchase. If there exist the direct relationship between sport spectatorship and sport
    lottery purchase and indirect relationship between sport participation and sport lottery purchase, it might be feasible, for example, to advertise sport lottery in sporting events including sport spectatorship and participation. The current study hypothesizes that a positive relationship exists between watching sports and sport lottery purchase. Since prior studies suggested that sport participation positively related to sport spectatorship (Gau & Woodside, 2014), this study also hypothesized that sport spectatorship played a mediating role between sport participation and lottery purchase.
    This study was part of a nation-wide research project conducted by the Gallup
    company and funded by Sports Administration, Ministry of Education, in Taiwan.
    Participants were recruited from lottery shops around Taiwan to answer three types of
    questions: 1. Sport participation: Frequency, duration, and strength; 2. Sport
    spectatorship: Watching frequency and level of self-agreement as a sport fan; 3. Sport
    lottery purchase: Money.
    Correlation analyses show that sport participation is weakly related to sport
    spectatorship, but not related to sport lottery purchase. Sport spectatorship in terms of watching frequency is moderately related to sport lottery purchase. Two hypotheses
    were basically supported.
    Appears in Collections:[休閒與遊憩管理學系] 博碩士論文

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