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    题名: Interpretation of the Adagio Business Model
    作者: Wu, Ju-Lin
    贡献者: 休閒與遊憩管理學系碩士在職專班
    关键词: service innovation;service experience;B&B;innovative business pattern
    日期: 2015
    上传时间: 2015-10-07
    出版者: 亞洲大學
    摘要: The development of B&B industry not only brings in a new era for Taiwan economy but also produces abundant output value for tourism. However, because of the limited resources, B&Bs have to make great efforts so as to survive the competitive market and meet the needs of fast-changing customers. One way to keep themselves competitive and achieve the goal of sustainable management is to overthrow the traditional service patterns and develop service innovation. Having this in mind, this study discusses about what the influence of service innovation causes on B&B’s operating patterns and offers the idea of co-production value.
    The past documents mostly discussed about the relations between types, connotation and aspects of service innovation. But this study focuses on analyzing B&B resource aspect, value of experience forms and refers to the four factors of innovative business patterns (nucleus strategy, strategic resources, customer interface system and value network) presented by Gary Hamel (2000) as the research structure and discusses about how a recreational B&B creates a brand new business pattern by studying its operating method. By using case study, a deep interview was made after real participation and observation. Then we collected the subordinate data to analyze the relations between the hotels’ strategy aspects and their innovative business patterns. Finally, we confirm the development process through the managers’ statements dissecting their management and exclusive service innovation patterns.
    After studying and analyzing the data, we found that besides technical research and development, developing service innovation can indeed give new lives to B&B.

    1.The role which human resources play can cause a drop of customer value. Therefore, cherishing workers’ value, re-shape their images, and fully authorizing can help to build a powerful work team.
    2.The depth in which customers involve themselves will affect their concerns about the particular surroundings or topics created by hotels. In addition, a perfect service process can not only be shown on the experience of education, entertainment, aesthetics and escape but also create effective and positive values.
    3.Making use of local resources to form industry allies and going on cross-industry cooperation can maintain customers’ freshness to wand the hotels. The long-term benefits are much higher than temporary growth on profits.
    显示于类别:[休閒與遊憩管理學系] 博碩士論文


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