The recent series of massive food scandals have raised concerns over food safety in Taiwan and abroad. Quite a few leading food manufactures have been involved and that has shattered public confidence in both the government and the local food service industry. One of the leading food manufactures even made the statement that, “Food is an honest man's business” but ironically he was found guilty of using adulterated oils in his products. No doubt such food scandals highlight the collapse of ethics in this industry. Under the premise of seeking the highest profits, ethics in the food service industry is by no means a primary consideration. Consumers are left wondering whether it’s even possible for ethics and business to co-exist in the food service industry. What can food manufactures do to restore consumer confidence in the Taiwanese food industry and ultimately increase consumption??
This study of the Crescent Phoenix Group and their business practices shows how the Taiwanese food service industry can improve. The CPHG has developed its food business in central Taiwan for 20 years. They have five differently branded restaurants in addition to one cooking academy. CPHG only serves their customers healthy and quality dishes. In order to avoid using artificial flavor enhancers they take the time to explore new cooking methods to produce the same taste and flavors. They also have strict standards when selecting suppliers and materials to ensure their customers are not exposed to tainted food. Their insistence on natural and high quality food has gained them a strong foundation of repeat customers.
The purpose of this research is to understand the ethics and business practices of the Crescent Phoenix Hospitality Group, and how they deal with the food safety concerns and how they’ve overcome food safety challenges. Furthermore, this research makes suggestions as to what additional steps the government and food safety regulators can take to ensure qualify in the food service industry.