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    Please use this identifier to cite or link to this item: http://asiair.asia.edu.tw/ir/handle/310904400/91896

    Title: Micro-enterprise in Mobile Dining Cars
    Authors: Tang, Shih- Wei
    Contributors: 休閒與遊憩管理學系碩士在職專班
    Keywords: dinning car;micro-enterprise;keys to success;methods for enterprising
    Date: 2015
    Issue Date: 2015-10-07 09:24:01 (UTC+8)
    Publisher: 亞洲大學
    Abstract: This study is discussed a micro-enterprise of dinning car, and entrepreneurs’ marketing strategy and exploration modes. By discussing the study to understand why a dinning car business does not exist long. In the thesis, by interviewing 9 operators of dinning cars who have been in the business for more than three years, and by analyzing venture business modes and personality traits to generalize main elements of successful venture of dinning cars.
    Through the study, besides visual creation can attract customers, there is an important reason which is an operating attitude of entrepreneur. An issue of a dinning car which is pointed out is a different operation modes which is transformed from a vendor to a modified car. Although flexibility has been improved, the real operation has problems and troubles due to a car. Meanwhile, entrepreneurs has difficulties to conquer struggles such as can not under control a period of transforming of products, he/she is passive to attend a team, or does not choose a good spot etc. that causes entrepreneur to give up. An entrepreneur of micro-enterprise also needs five bases of management that are “produce, selling, person, invent, finance”. Moreover, it is also important to have non-stop experiences of marketing, and to need stable and mature personalities and attitude.
    By experienced operators of dinning cars and analyzing transition timing, to provide new entrepreneurs successful elements, motivate their spirit and attitude to new invention which are needed while using dinning car to start a micro-enterprise.
    Appears in Collections:[休閒與遊憩管理學系] 博碩士論文

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