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    ASIA unversity > 管理學院 > 經營管理學系  > 博碩士論文 >  Item 310904400/92122

    Please use this identifier to cite or link to this item: http://asiair.asia.edu.tw/ir/handle/310904400/92122

    Title: Analysis of Consumption Smoothing Demand on Insurances of High School Teachers
    Authors: Huang, Li-Chuan
    Contributors: 財務金融學系碩士在職專班
    Keywords: Consumption-smoothing;Insurance products;Individual characteristics
    Date: 2015
    Issue Date: 2015-10-15 14:20:43 (UTC+8)
    Publisher: 亞洲大學
    Abstract: This study investigates whether teachers in high schools have consumption-smoothing motivations when they decide to purchase the insurance products. Moreover, we examine if the insurance buying decision depends on the individual characteristics of high school teachers. By using the multinomial logit model, our findings show that high school teachers have significant consumption-smoothing motivations to purchase the insurance products when insurance companies provide them the excellent reputation. In addition, the different insurance buying decision is actually attributed to the individual characteristics of high school teachers.
    Appears in Collections:[經營管理學系 ] 博碩士論文

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