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    Please use this identifier to cite or link to this item: http://asiair.asia.edu.tw/ir/handle/310904400/9406


    Title: Establishing A Strategic Alliance for Taiwanese Rural Wineries
    Authors: TAIN-FUNG WU
    YA-LEE HO
    YUAW-HO CHANG
    Contributors: Institute of Business Administration, Asia University, Taiwan
    Keywords: rural wineries
    strategic alliance
    value chain
    competitive advantage.
    Date: 2009
    Issue Date: 2010-05-06 16:44:01 (UTC+8)
    Abstract: ABSTRACT
    In a rapidly developing and completive market, the survival of rural wineries depends on the
    continuous upgrading of competitive value in Taiwan. There are many different value activities in the
    value chain, and each one involves different buyer’s needs. There can be more than one successful
    strategic alliance in an industry if there are a number of attributes that are widely valued by customers.
    Analyzing a value chain may produce another way for a strategic alliance with buyer value. This paper
    defines the common value chain of rural wineries. Initially we use a literature review and then, through
    personal interviewing, interpret how the Taiwanese rural wineries’ managers upgrade their product
    value. Finally, we invited leaders from rural wineries to focus group interviews and discussed concrete
    strategies for alliance. The results will upgrade the research on competitive advantage and provide the
    rural winery managers with concrete strategies for future alliance planning.
    Relation: Asian Journal of Management and Humanity Sciences 4(2-3):147-160
    Appears in Collections:[Asian Journal of Management and Humanity Sciences] v.4 n.2-3

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