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    ASIA unversity > 管理學院 > 經營管理學系  > 博碩士論文 >  Item 310904400/95697


    Please use this identifier to cite or link to this item: http://asiair.asia.edu.tw/ir/handle/310904400/95697


    Title: The Impact of Athletic Stars’Personal Behaviors to Teenagers’Consumption Behaviors to Sporting Goods–Examples From Municipal Senior High School in Taichung City
    Authors: Wang, Chi-Yu
    Contributors: 經營管理學系碩士在職專班
    Keywords: sport celebrity;teenagers;sportproduct;consumer’s behavior
    Date: 2015
    Issue Date: 2015-11-16 09:40:50 (UTC+8)
    Publisher: 亞洲大學
    Abstract: The purpose of this study were to explore the connection between nominated athletes’s behavior and teenagers’customer behaviors. The population of this study was students in 9 municipal senior high schools in the academic year 103. Stratified random sample was taken to conduct the questionnaire study. A total of 360 questionnaires were sent as samples, 321 valid questionnaires, the effective rate for 92%.
    Analysis results were as follows: (1) There were significant differences due to different parts of the background variables on the degree of teenagers’ emphasis on sport celebrities personal behavior. (2) There were significant differences due to different parts of the background variables on the degree of teenagers’ consumer’s behavior influenced by sport celebrities’ behaviors. (3) There was positive relation between sport celebrities’personal behaviors and teenager’s consumer behaviors on sport products.
    Appears in Collections:[經營管理學系 ] 博碩士論文

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