English  |  正體中文  |  简体中文  |  Items with full text/Total items : 90437/105768 (86%)
Visitors : 10932495      Online Users : 482
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    ASIA unversity > 管理學院 > 經營管理學系  > 博碩士論文 >  Item 310904400/95776


    Please use this identifier to cite or link to this item: http://asiair.asia.edu.tw/ir/handle/310904400/95776


    Title: A Study of Consumer Consumption Decisions-Making of Social Enterprise Product from Moral Emotions
    Authors: Yang, Jyun Hao
    Contributors: 經營管理學系碩士在職專班
    Keywords: Social enterprise;Moral emotions;The theory of reasoned action;Sheltered workshop
    Date: 2015
    Issue Date: 2015-11-19 09:35:15 (UTC+8)
    Publisher: 亞洲大學
    Abstract: In the era of increasingly fierce competition and globalization,every enterprise racks its brains to seek the method of sustainable development.In recent years, since democracy,freedom,education,economy and mass media have highly developed in Taiwan, nonprofit organizations have increased rapidly.Among them, welfare organizations have also increased of many kinds,therefore donations are increasingly decentralized.In the situation of governmental and external subsidization has become increasingly difficult, evey social welfare organization is trying to find another way to inject financial resources for the sustainable development of organization,many of them even rely on the media to arouse the public concern again.Therefore social enterprises have come into being,which combine social purpose with the pursuit of profit, and it is the most important problem that how these social enterprises to find sustainable ways in this Red Ocean.This study discusses consumer consumption decisions-making of social enterprise product which is based on the theory of reasoned action(TRA), and brings in the point of moral emotions.The result shows that moral emotions can influence consumer attitudes effectively towards the social enterprise products. And if consumers' cognition towards the social enterprise products could be triggered by moral emotions, it's better to strengthen consumers' attitudes towards the social enterprise products.
    Appears in Collections:[經營管理學系 ] 博碩士論文

    Files in This Item:

    File Description SizeFormat
    index.html0KbHTML41View/Open


    All items in ASIAIR are protected by copyright, with all rights reserved.


    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback