English  |  正體中文  |  简体中文  |  Items with full text/Total items : 90429/105609 (86%)
Visitors : 10287286      Online Users : 212
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version

    Please use this identifier to cite or link to this item: http://asiair.asia.edu.tw/ir/handle/310904400/96672

    Title: Online consumer reviews positive / negative attitude towards the message of the product, it affects the credibility of the message: the country effect variable source of interference
    Authors: Chen, Syuan Ru
    Contributors: 經營管理學系
    Keywords: Online consumer review;Country-of-origin effect;Credibility of the message
    Date: 2015
    Issue Date: 2016-03-29 10:27:25 (UTC+8)
    Publisher: 亞洲大學
    Abstract: In view of network users, consumers can communicate via multiple online media search and delivery information, and Web-based communication media gathered together a vast product information, and can perform various marketing functions. This study based on online reviews messages to positive comments influence of source credibility on product attitudes, according to weigh possible modes of message source interference effects on source credibility.
    Designing questionnaires for data collection, selected according to online reviews to third-party websites as a source of research information, collecting a total 330 Valid samples, verify the hypothesis of this research. Experimental results obtained the following results found for the consumption of consumers watching these comments, these comments positive and negative message size can affect the consumer's perception of the hotel itself. Secondly, consumers themselves to judge the quality of the product itself, not by other consumers holding the nose. And the country of origin of the comments will affect consumers in consumer perceptions of you comment on this message.
    Appears in Collections:[休閒與遊憩管理學系] 博碩士論文

    Files in This Item:

    File Description SizeFormat

    All items in ASIAIR are protected by copyright, with all rights reserved.

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback