ASIA unversity:Item 310904400/96688
English  |  正體中文  |  简体中文  |  全文笔数/总笔数 : 90451/105768 (86%)
造访人次 : 11142410      在线人数 : 457
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜寻范围 查询小技巧:
  • 您可在西文检索词汇前后加上"双引号",以获取较精准的检索结果
  • 若欲以作者姓名搜寻,建议至进阶搜寻限定作者字段,可获得较完整数据
  • 进阶搜寻


    题名: Open a Favorite Restaurant:Value-Creating Model in Female Micro-entrepreneurs of Catering
    作者: Tsai, Shu-Lien
    贡献者: 休閒與遊憩管理學系碩士在職專班
    关键词: micro-entrepreneurship;female entrepreneurship;catering business;value-creating model
    日期: 2016
    上传时间: 2016-03-29 11:04:16 (UTC+8)
    出版者: 亞洲大學
    摘要: Nowadays, the female micro-entrepreneurship shows a flourishing growth in catering business. More and more females are eager to join this industry, nationwide and worldwide. However, it usually turns out to a failure. In this article, we aim to do an action research taking “Adifi Sisters’ Kitchen” as an example, which is located in a student practice restaurant of the Department of Leisure and Recreation Management in Asia University.
    The purpose of research is to study the process and method of how female micro-entrepreneurship in catering business brings valuable innovations. Furthermore, it provides useful and practical SOKA experience and knowledge to those who want to join micro-entrepreneurs in catering business.
    We focus on three research issues.
    1. What are the characteristics of management in micro-entrepreneurship in the catering business?
    2. What kind of role do female characteristics play in the process of micro-entrepreneurship in catering business?
    3. What is SOKA model of micro-entrepreneurship in catering business?”
    It has been one and a half years since this action research began. As a result of the research, it not only helps Adifi Sisters’ Kitchen turn losses into profits but also founds its brand popularity and brand satisfaction gradually. In the final analysis, learning from the example of Adifi Sisters’ Kitchen, a thesis is raised, complyng with SOKA model. It is the following three statements that make the thesis, including a core position, five management strategies, and five values.
    To sum up, there are four research findings; that is, “the original features of micro-entrepreneurship in catering business”, “the advantages of female micro-entrepreneurship in catering business”, “strategic persistence which is caused by values”, and “potential impacts of brand culture.” Moreover, there are five pieces of advice for catering entrepreneurship in the campus, which is “putting emphasis on establishing relationships”, “properly utilizing campus resources”, “pondering on feature position”, “developing diversified meager profits”, and “sharing growth value.”
    显示于类别:[休閒與遊憩管理學系] 博碩士論文


    档案 描述 大小格式浏览次数


    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回馈