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    ASIA unversity > 管理學院 > 經營管理學系  > 博碩士論文 >  Item 310904400/96871


    Please use this identifier to cite or link to this item: http://asiair.asia.edu.tw/ir/handle/310904400/96871


    Title: n Empirical Study of the Electronic Word-of-Mouth on Consumer Purchase Intention: The Mediating Roles of Perceived Value and Risk
    Authors: Huang, Ya Wen
    Contributors: 經營管理學系碩士在職專班
    Keywords: network reputation;perception value;perception risk;online shopping intention
    Date: 2016
    Issue Date: 2016-03-30 12:17:01 (UTC+8)
    Publisher: 亞洲大學
    Appears in Collections:[經營管理學系 ] 博碩士論文

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