English  |  正體中文  |  简体中文  |  Items with full text/Total items : 90429/105609 (86%)
Visitors : 10380936      Online Users : 694
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version


    Please use this identifier to cite or link to this item: http://asiair.asia.edu.tw/ir/handle/310904400/9789


    Title: Auditing program evaluation audits: Executive training exercise for assessing management
    Authors: Chih-Hsien Hsu;Marcia Y. Sakai
    Keywords: Learning destination management organization;Tourism marketing;Audit;Program evaluation
    Date: 2009-07
    Issue Date: 2010-06-02 19:50:47 (UTC+8)
    Publisher: Asia University
    Abstract: The present article is an application of Schank's (Schank, Roger C. (2005), Lessons in Learning, New York: Wiley.) "principle #1: just-in-time information delivery makes information useful....OR, don't tell people things that they cannot immediately make use of." The article describes five activities that always occurring implicitly and sometimes explicitly in managing a product, brand, or service: scanning, planning, implementing, assessing, and administering. Management and financial audits of actions and outcomes of programs are sometimes required by firms and government legislative bodies. Similar to the use of written checklist by pilots of the multiple steps involved before plane take-offs, management audit templates are useful for insuring complete and in-depth assessments of management actions and outcomes. This article provides such a management audit template and illustrates its use. The article includes an invitation to the reader to use the template immediately in evaluating both an audit report and a marketing program that the audit report details.
    Relation: Journal of Business Research 62(7):680-689
    Appears in Collections:[休閒與遊憩管理學系] 期刊論文

    Files in This Item:

    File Description SizeFormat
    0KbUnknown652View/Open
    310904400-9789.doc33KbMicrosoft Word496View/Open


    All items in ASIAIR are protected by copyright, with all rights reserved.


    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback