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    Please use this identifier to cite or link to this item: http://asiair.asia.edu.tw/ir/handle/310904400/9789

    Title: Auditing program evaluation audits: Executive training exercise for assessing management
    Authors: Chih-Hsien Hsu;Marcia Y. Sakai
    Keywords: Learning destination management organization;Tourism marketing;Audit;Program evaluation
    Date: 2009-07
    Issue Date: 2010-06-02 19:50:47 (UTC+8)
    Publisher: Asia University
    Abstract: The present article is an application of Schank's (Schank, Roger C. (2005), Lessons in Learning, New York: Wiley.) "principle #1: just-in-time information delivery makes information useful....OR, don't tell people things that they cannot immediately make use of." The article describes five activities that always occurring implicitly and sometimes explicitly in managing a product, brand, or service: scanning, planning, implementing, assessing, and administering. Management and financial audits of actions and outcomes of programs are sometimes required by firms and government legislative bodies. Similar to the use of written checklist by pilots of the multiple steps involved before plane take-offs, management audit templates are useful for insuring complete and in-depth assessments of management actions and outcomes. This article provides such a management audit template and illustrates its use. The article includes an invitation to the reader to use the template immediately in evaluating both an audit report and a marketing program that the audit report details.
    Relation: Journal of Business Research 62(7):680-689
    Appears in Collections:[休閒與遊憩管理學系] 期刊論文

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