Recently the coffee shops are booming at most destinations. Besides food and beverage, the coffee shops provide good environment, atmosphere, service, convenience and other values. These coffee shops with the above attributes are enhanced as combinative restaurants. The objective of this study is to understand the store image of STYLE HUMANISTIC CAF? for developing efficient management and marketing strategies. By personal interview, 465 valid questionnaires are collected. The results show the store image of STYLE HUMANISTIC CAF? is composed of convenient environment, in-store service, affilitated services, food and beverage quality, and marketing activities. At last, this study develops several marketing strategies associated with environment, promotion and human resources as references for STYLE HUMANISTIC CAF? and other combinative restaurants.