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    Please use this identifier to cite or link to this item: http://asiair.asia.edu.tw/ir/handle/310904400/9857


    Title: 溫泉遊憩區遊客消費行為之研究
    Authors: 蘇智鈴;何建德;陳元陽;許世芸
    Keywords: 四重溪;溫泉;重視?;滿意?
    Date: 2007-03
    Issue Date: 2010-06-02 19:51:42 (UTC+8)
    Publisher: Asia University
    Abstract: 本研究以四重溪溫泉遊客為?,研究目的在:一、?解其遊客之基本資?及消費型態。二、探討其遊客?與動機重視?與實際體驗滿意?因子。三、探討其遊客基本資?與遊客?與動機重視?及實際體驗滿意?之關係。四、提出建議以供四重溪溫泉區業者?考。本研究共回收問卷360份。研究發現受訪者的?齡結構以?輕族群為主。受訪者呼朋引伴作短程?遊。受訪者追求養生、健康及休閒之全方位享受。受訪者?齡愈高與家人、親友出遊比?愈高;而停?時間則與到溫泉區距?呈正比。透過t檢定及單因子變??分析發現:?同遊客基本資?,會造成其遊客?與動機重視?及實際體驗滿意之差?。
    Relation: 運動與遊憩研究 1(3):34-55
    Appears in Collections:[休閒與遊憩管理學系] 期刊論文

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